The more people that like you and are inspired by what you do, the richer you are. In it, the author describes a future society where an individual’s wealth is defined not by money, but by a social-media driven evaluation of the “esteem” people have for them. I am going to go full-nerd and reference a piece of speculative fiction called Down and Out in the Magic Kingdom by Cory Doctorow. There is a mistaken assumption that brand Identification is expressed in logos and color palettes, rather than the value you deliver to your would-be customers. More often than not, I see a client planning an email place more importance on the company’s logo than the marketing message. It is really all about message, and your message is worth more attention than you are giving it. Put simply, your offer needs to be understood immediately, at a glance, without relying on bells and whistles.
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